A tech firm, not an agency.
A system, not a service.
Jhuns engineers AI-powered commerce infrastructure for brands in the UK, Europe and the Middle East. We do not design logos, manage social accounts or run creative campaigns. We build, connect, automate and scale commerce.
Who We Are
Built to engineer, not to pitch.
Jhuns is an AI-powered commerce engineering firm. We work with ecommerce brands who want more than a store — they want a commerce system that grows, automates and scales, with a tech partner who understands both the engineering and the commercial implications of every decision.
Every engagement follows our proprietary Jhuns Commerce Engineering™ (JCE™) framework — an 8-phase methodology covering Discovery, Design, Engineering, Connectivity, Automation, Optimisation, Growth and Scale. The framework is not a sales brochure. It is the actual system we use on every project.
We are based in Kolkata, one of India's strongest engineering talent hubs, and operate with client-facing delivery across UK, Europe and Middle East time zones.
What We Don't Do
- Logo design & brand identity
- Social media management
- Generic content marketing
- Print & offline creative
- Full-service digital marketing
- General graphic design
We are a technology engineering firm. Our work is in the stack, not the creative brief.
Founder
Ajay Jhunjhunwala — Founder & Commerce Engineering Director
Jhuns started from a single conviction: that most ecommerce brands are being served by the wrong kind of partner. They're getting agencies that build websites. What they actually need is engineering partners who understand commerce systems — platforms, payments, data pipelines, AI layers and the commercial logic that connects them. That gap is what Jhuns was built to fill.
With nine years of commerce engineering experience across Shopify, WooCommerce, Salla, Zid and custom headless builds, and with clients in the UK, Europe, the Middle East and India, Jhuns operates from Kolkata — one of India's strongest engineering talent hubs — with client delivery across UK, EU and GCC time zones.
The Jhuns Commerce Engineering™ (JCE™) Framework was developed after years of observing what actually works when building commerce that grows. Not templates, not boilerplate, not 'digital transformation' — but systematic, phase-by-phase engineering. Every engagement follows it. No exceptions.
Engineering Capabilities
Our technical specialisms.
Shopify · Shopify Plus · WooCommerce · Magento · Salla · Zid · Wix
React · Next.js · Node.js · TypeScript · GraphQL · REST APIs
OpenAI · Anthropic APIs · Recommendation Engines · GEO · Agentic Commerce
Stripe · Tabby · Tamara · Razorpay · PayU · Moyasar · HyperPay
The Team
Engineers and strategists.
Not account managers.
The Jhuns engineering team is a compact group of specialists. There are no account managers, no project management layers and no junior developers on live builds. Every person who works on your project is the most experienced person available for that specific discipline.
Founder & Commerce Engineering Director
Strategy · Jhuns Commerce Engineering™ Framework · Client Architecture
Lead Platform Engineer
Shopify Plus · WooCommerce · Salla · Zid
Headless Commerce Engineer
React · Next.js · Node.js · Medusa
AI Integration Engineer
OpenAI · GEO · Agentic Commerce · Automation
UX & Conversion Specialist
CRO · Design Systems · Checkout Engineering
Performance Marketing Engineer
Meta Ads · Google Ads · AI Bidding · Analytics
Work with us
Want to work with us?
Tell us your commerce challenge and we'll show you the engineering solution.
Start a project →