Your checkout is leaking revenue. We fix the engineering, not the aesthetics.
Conversion Engineering is the systematic removal of friction between a customer who wants to buy and a completed order. We audit, identify, engineer and test. Every change is measured.
What's Included
Everything from architecture
to launch — and beyond.
Commerce Funnel Audit
Full session recording, heatmap and funnel analysis from entry to checkout. Every drop-off point identified and prioritised by revenue impact.
Checkout Flow Engineering
Rebuilding checkout for minimum steps, maximum completion. Single-page checkout, saved addresses, trust signals at point of hesitation.
Product Detail Page (PDP) Engineering
Image sequencing, size/variant UX, social proof positioning, urgency signals, mobile-first layout. Conversion-led, not design-led.
A/B Testing Infrastructure
Test tooling setup, hypothesis documentation, statistical significance thresholds and reporting cadence.
Core Web Vitals Engineering
LCP, CLS and INP tuning. A 1-second LCP improvement can increase CVR by 3–7%.
Ongoing CRO Retainer
Monthly test cycles, reporting and implementation. The first test proves the value. The retainer compounds it.
Technologies
How It Works
The process, in plain terms.
Funnel Analysis
Deep dive into analytics and user recordings to find friction.
Test Strategy
Prioritising changes based on potential revenue impact.
Build & Implement
Developing robust variants that load fast and track correctly.
Review & Scale
Analysing statistical significance before rolling out winners.
Common Questions
Frequently asked.
Most clients see meaningful data within 4–6 weeks of A/B test launch. Structural changes (checkout, PDP) show results faster — sometimes within the first 2 weeks.
Ready to discuss conversion engineering?
Tell us about your store and we'll show you exactly what's possible.
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